Leandro Kondo

Designer & Art Director Est. 2006

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Based in São Paulo, Brazil

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Previously at McCann Health SP

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Former Art Director at Oliver and Reprise Digital

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Currently at swordfish

Hi, I’m Leandro, a Brazilian Designer and Art Director

Hello, happy to see you here! I'm an art director and UX/UI Designer based in São Paulo that loves to work with innovation and figure ways to help colleagues and clients to achieve their goals, and learn more about the design process and new frameworks for productivity. I believe in design with purpose and clear goals, based in results and people-centered.

Currently studying UX/UI frameworks and available for new job opportunities. Thank you for being here!

Work

McCann Health
Oliver LATAM
Reprise Digital
Gotcha
Elocc.
Martin Luz

Skills

Art Direction
Visual Design
Prototyping
Design System
Motion Design
Communication
UX Research
Storytelling
Team Management

⤬

/Amazon Music

The Stage is Yours

Context/ During the pandemic, the music industry took a huge hit, with smaller artists suffering the most due to lockdown restrictions, being unable to perform, suffering a big loss in revenue. How could we offer support to those artists, helping them to be known to the public and reach more fans?

Idea/ To show support and promote them, we created “The Stage is Yours”, a campaign focused on these artists with the help of our biggest influencers: our music stars. It was a campaign that covered the entire country, using Amazon's Music platform and social media to promote these talents in partnership with the biggest artists from Brazil.

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/Azul

BACK FRIDAY

Context/ In 2021 the world was still suffering the consequences of the COVID-19 pandemic, especially the tourism sector, with many restrictions in place and recommendations to avoid traveling. In the second half of 2021 we went through a more optimistic moment, with a slow but steady recovery in travel plans, looking towards 2022.

Idea/ With this in mind, we proposed a different Black Friday, playing with the concept of "going back in time", both in terms of travel habits and prices, offering the same prices as in 2019.

To materialize this, we created a visual inspired by the "Back to the Future" movie series, with a retro-futuristic aesthetic that references the 80s, and a "portal" that opens in predetermined periods with highlighted offers.

Results/ The campaign was a major success, being the Black Friday campaign with the highest number of sales in Azul's history, and helping to consolidate the brand as the top of mind of 2021, within the airline industry.

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/Merz

The Ultimate Experience

Context/ Xeomin is a cosmetic treatment produced by Merz that is used to reduce the appearance of fine lines and wrinkles. It is a much safer product to use than it's competitors, being developed in partnership with scientific authorities from Latin America and Europe. The product, however, is still not known among the general public and even among doctors, having the need of a campaign presenting the treatment and an educational material to HCPs do educate them about the correct usage of the product.

Idea/ To educate and advertise it’s benefits and uses, we created a learning hub focused on the professionals that work in the health and beauty field. The idea is to have a learning platform were the user can learn about new studies, watch lectures from important names in the field, be notified about new events and network with colleagues, creating a community around the subject.

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/Amazon Prime Video

The Next hero

Context/ The Boys was one of Amazon’s biggest hits in 2019, with it's violence and edgy approach to superheroes being some of the main causes of attention. Season 2 was one of the main attractions for Prime Video for the year and they needed something big to prepare the fans for the season.

One of the main cliffhangers for the season was that one of the Seven was killed and Voight was looking for a new hero for the team. What if we did a "selection process" with the public, to be the next hero on The Seven?

Idea/ For the second season, we created “The Next Hero”, a fully digital and interactive campaign on multiple channels that gave a chance for the fans to be part of the series. Every step of the selection process involved different interactions with the characters and influencers, with the main prize being given access to exclusive behind the scenes content for the next season and a chance to meet the actors.

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/RD

Health Mapping

Context/ Brazil is the biggest country in South America, with a territory of more than 8.5 million km². Unfortunately, it’s also a country with many social problems, including isolated communities that doesn’t have access to important services, such as basic sanitation and health care.

Idea/ We created a project that gives access to medication and health services to these communities, and at the same time, map uncharted territory using Google Maps technology in partnership with real life rally drivers, accessing difficult terrain with rally vehicles loaded with medications and supplies.

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/Bayer

#selfcare talk

Context/ Chronic kidney disease is a silent disease that many people, especially those those 50+ of age, doesn’t know they have it until it’s in an advanced stage, making the treatment more complicated and expensive. We needed an effective way to warn about the disease to patients that aren't aware of the risks and the HCPs that would give support and guidance to these patients.

Idea/ For that matter, we created an awareness campaign that communicates the importance of the early diagnostics. This campaign was created with 2 audiences in mind: the patients (particularly the elderly), and HCPs. For the patients, with a message about how diabetes can be a silent, deadly disease if not diagnosed early. For doctors, to ask for specific exams to detect abnormalities in the kidney.

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/Agro Bayer

Field Days

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/MAC Cosmetics

MAC Stars

Context/ July marked the “sale” period of the brand, with flash sales that lasted for a short period of time of their most popular products.

Idea/ To create awareness we made “MAC All Stars”, a campaign that celebrates the brand’s most successful lines of products, separated in 4 categories: make-ups, lipsticks, eye make-ups and skincare.

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/Walmart

Geek Pride Day

Context/ To celebrate Geek Pride Day, we created a landing page with a selection of products and exclusive offers for geeks on different sections of Walmart’s e-commerce.

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Personal Stuff

Context/ To celebrate Geek Pride Day, we created a landing page with a selection of products and exclusive offers for geeks on different sections of Walmart’s e-commerce.

Leandro Kondo

Designer & Art Director Est. 2006

The stage is yours

Back Friday

The ultimate experience

The Next hero

Health Mapping

#Selfcare Talk

Field Days

MAc stars

geek pride day

personal stuff

Hi, I’m Leandro, a Brazilian Designer and Art Director

Work

Skills